Generative Type Explorations

by Sadhna Saku

Created with lights almost like a neon signboard effect
A bubbly and round shape to the letter using rotating ellipses
Click here to see the sound-reactive sketch

The Street Smart

Using words of wisedom to attract public attention, these playfully animating type posters aim to encourage Singaporeans to stop and read these quotes and find out more information about the fictional "Singapore Book Festival 2021" encouraging reading based on the four main languages learnt by Singaporeans. Reading is a lifelong skill and that helps individuals grow in unimaginable ways. Inspired by contemporary Swiss style where it is common to see symbols used as elements of Swiss design used in different ways. Inspired by posters by Erich Brechbühl using shapes and simple designs pioneered by Joseph Muller Brockman. I wanted to create a modern contemporary swiss style poster where I depict the power and emotions words can convey in motion.

A list of sketches

  • Tile Buffer sketch that shows how words animate under separated tiles
  • Tile Buffer Variation is where I played with different framecount animations to give a water droplet effect in reference to the tamil proverb "little drops amount to a big puddle"
  • Moving Circles is a sketch from the first session that made me understand motion in p5js better
  • Mouse-over Letterform Weight "N" is a sketch from the second session where I explore bezier curve to create a letterform
  • Mouse-over Letterform Weight "M" is a second sketch exploring "object trail" as a letterform
  • Buffer Type Animation uses quadrant textures to animate the words in two different directions
  • Buffer Image Reveal is a playful exploration in using "reveal" with buffer to hide parts of an image